Be part of Australia and NZ’s first, and only historic accommodation advertising platform. Connect with travellers who love to stay in historic properties just like yours.
Launched August 2021, Historic Stays specialises in showcasing the beauty and uniqueness of your historic accommodation to our niche audience - history lovers, and those passionate about heritage architecture. As a result, we have a highly engaged, rapidly-growing readership, who specifically prefer historic places to stay. Browsing our curated selection of properties is a pleasure, instead of trawling through large booking platforms, trying to find that perfect historic gem.
Our audience demographics, along with feedback from our current hosts, tells us that Historic Stays guests are travellers who will value and appreciate your accommodation. This means less risk for you and your business. We’ve had guests tell us they’re working their way through staying at each Historic Stays property.
Our purpose is continuing to connect discerning travellers who love historic accommodation with your property. We do this through ongoing promotion and quality interaction on social media, via regular newsletters emailed to our subscriber base, researching and writing articles of interest with a focus on heritage tourism (such as short guides to historic towns & cities where our hosts are located); and through collaborating with local businesses, to drive brand exposure. We also invest in online advertising through the year, so you don’t have to.
Our Online Reach & Engagement
In a short space of time, we’ve grown in leaps and bounds, due to authentically engaging with our readers. We have a positive audience, with a community-like feel, who share the same love of heritage architecture and beautiful accommodation. As a result, our online reach is significant, and our engagement high.
We have a growing readership of over 24,000 subscribers to our social media feeds & newsletter, and average 532 likes per post. Historic Stays reaches over 230,000 unique accounts per quarter - almost 1M people per year. Building a significant online presence in just over a year since we launched, our audience and subscriber base is growing each month. For detailed audience demographics please contact us.
Included in your 12 Month Host Membership
Whether you have a cosy cottage, heritage-listed estate, or boutique hotel, we value every one of our hosts equally. You’ll receive:
12 month dedicated feature page on our website - with professionally written article, accompanied by up to 20 property images. We take time to mention the little details and special features of accommodation.
Any historical information we find during preparation of your feature is given to you to keep, to help you build a compelling story for guests
Direct links to your social media, website, and booking platform
The option to also feature on our Exclusive Offers page, with second direct booking link.
Feature post on our social media platforms, with carousel of 10 images
Further promotion across our social media channels throughout your 12 month period
Property feature in our newsletter, emailed to our growing readership base
Premium Customer Service - we reply to potential guests and forward booking leads to you within 24 hours
Invitations to host catch up events each year, held at a Historic Stays property
Assistance anytime: we’re just an email or phone call away, and can connect you with industry professionals to help leverage your business.
Featured In
The Sydney Morning Herald, September 2021 — The Age - October 2021 — Traveller, October 2021 — The Australian, May 2022 — Vacations & Travel Magazine, February 2023 — Calibre Magazine (UK), April 2023
What Our Hosts Say
Just a short message to convey a huge thanks. We have almost 200 new followers in less than 24 hours, and also received a 7 day booking directly associated with our Historic Stays feature. It’s overwhelmingly exceeded our expectations! Thank you!
Joanne and Matthew, hosts of Open Season House, Victoria
'Woke up this morning to more than 100 new followers overnight, an amazing response so quickly and much more than we received from our article in Country Style magazine. What you have created is really special. It's no surprise you've seen such growth.'
Anise, host of Woolbrook Homestead, Victoria
'I just wanted to let you know we went from 250 to over 700 followers after our post, just amazing. Thank you!'
Bliss, host of Old Cobbin Homestead, NSW
‘The Storekeeper’s House listed with Historic Stays fairly early after our launch. Since then we have received a number of leads and conversions directly from the site and experienced social media growth. Alison is a delight to work with and has embraced our property like her own. We would certainly recommend Historic Stays to future hosts and refer to it when choosing accommodation for our own travel.'
Carrie, host of The Storekeeper’s House and Miss Boulevard, VIC
Pricing
We offer two simple annual joining fees, depending on the size of your property. Prices include all Host Benefits listed above.
For around the cost of a single night’s accommodation, your listing more than pays for itself with one booking, and also provides you with online growth during the year. Our dedicated travel writers will create a beautiful feature that would otherwise cost much more, you’ll get a boost in your Google search results, be seen by our engaged audience, and join a collection of outstanding boutique heritage properties!
Join Historic Stays and be a part of a niche community that celebrates your historic accommodation. It’s a smart way to promote your business, and there’s more in store for our hosts as we launch a new website in 2023.
Apply Now
We carefully select each property we represent. This is based on your property’s build date (c. 1940 or earlier), original period details, character and charm, standard of accommodation, and guest reviews. Please complete the form below and we’ll be in touch after reviewing your property.